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MRRdeals
reveille

reveille

ITMRRdeals Score · 55/100
Mobile Apps·Founded Apr 2026·Revenue rank #3,336
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MRR
$121/mo+3.9%
Asking
$2K
$MRRdeals score
55/100

Reveille is a military alarm app that you can't snooze until you do a mission (pushups, object hunt, flappy bird etc). I stopped EVERY operation for this app, including marketing, on 31 of May, so eve

What this SaaS is

Reveille is a mobile alarm app designed for consumer use.

SubscriptionA mobile app developer looking to expand their portfolio with a subscription-based product.
Key features
  • Automated social media profiles
  • High view generation
  • User-friendly alarm functions
Things to scrutinise
  • Founded <12mo ago— Less than 12 months of operating history. Retention is unproven.
  • No active customers— Zero customers reported. Hard to model retention or growth.
  • Non-recurring revenue— No active subscriptions. The cash isn't contractually guaranteed to repeat.

Numbers that matter

MRR
$121/mo
Revenue 30d
$133
Cash actually collected
All-time
$1.5K
Active subscriptions
50
Total customers
0
All-time count
Growth 30d
+3.9%
Profit margin
95%
Multiple
1.3x
Asking / ARR
Payback
17.4 mo
At current margin
At a glance
Founded
6 mo ago
Listed
3mo ago
Payments
Revenuecat
Audience
B2C

Tech stack

frontend
flutter
backend
revenuecat

Marketing channels

organic
app store optimization
social
instagramtiktokyoutube

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ProfitabilityGrowthProductMoatOperabilityRiskMarket
Profitability88/100

Payback period, asking price vs category median multiple, and 30-day profit margin.

Growth46/100

30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.

Product49/100

Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).

Moat26/100

AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.

Operability56/100

Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.

Risk57/100

Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.

Market61/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    mid

    The market for alarm apps is sizable but not expansive, fitting a mid TAM classification.

  • Saturation
    mature

    The alarm app space is well-established with numerous competitors, indicating mature saturation.

  • 3y trend
    growing

    Despite maturity, user engagement metrics suggest a growing trend in interest and usage.

  • AI disruption
    wrapper killable

    The app's functionality is basic and could be easily replicated by solo developers, posing a wrapper-killable risk.

  • Hype cycle
    mainstream

    Alarm apps are widely used and accepted, placing them in the mainstream phase of the hype cycle.

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