Luma
⭐MRRdeals Score · 65/100Mental wellness app for overthinkers — grounded in CBT and ACT, and featured in Marie Claire, The Guardian, and Well+Good. Subscription model across iOS and Android. Day-to-day operations are majority
What this SaaS is
Mental wellness app for overthinkers using CBT and ACT techniques.
- CBT and ACT techniques
- Mobile app for iOS and Android
- Targeted at overthinkers
- Non-recurring revenue— No active subscriptions. The cash isn't contractually guaranteed to repeat.
- No active customers— Zero customers reported. Hard to model retention or growth.
- Single acquisition channel— All customers come from one acquisition channel. Pull the plug and revenue dies.
Numbers that matter
Tech stack
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback period, asking price vs category median multiple, and 30-day profit margin.
30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.
Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).
AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.
Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.
Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
The mental wellness market is sizable but not enormous, appealing to a broad audience.
- Saturationmature
Numerous apps exist, indicating a mature market with established players.
- 3y trendgrowing
Increased awareness of mental health has driven growth in this sector.
- AI disruptionresilient
The app's grounding in established therapeutic methods makes it less susceptible to simple AI replacements.
- Hype cyclemainstream
Mental wellness apps are widely accepted and used, indicating mainstream adoption.
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