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🔥MRRdeals Score · 80/100 · Top 2%
Social Media·Founded Feb 2025·Revenue rank #457
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MRR
$7.2K/mo+26.0%
Asking
$115K
$MRRdeals score
80/100Top 2%

What this SaaS is

Tracks Instagram accounts’ new follows and activity, with notifications and activity history.

SubscriptionAn operator experienced in consumer subscriptions and Instagram-focused acquisition who can grow the existing subscriber base.
Key features
  • Instagram follow tracking
  • Real-time SMS notifications
  • Email notifications
  • Activity history
  • Unlimited tracking
Things to scrutinise
  • Single acquisition channel— All customers come from one acquisition channel. Pull the plug and revenue dies.

Numbers that matter

MRR
$7.2K/mo
Revenue 30d
$6K
Cash actually collected
All-time
$171.1K
Active subscriptions
276
Total customers
—
Not reported by TrustMRR
Growth 30d
+26.0%
Profit margin
90%
Multiple
1.6x
Asking / ARR
Payback
17.6 mo
At current margin
At a glance
Founded
1.8 yr ago
Listed
7mo ago · stale
Payments
Stripe
Audience
B2C

Tech stack

frontend
nextjs
backend
vercelnodejssupabasetwilioresend

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ValueGrowthTractionMoatOperabilityRiskMarket
Value91/100

Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.

Growth100/100

Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.

Traction74/100

Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).

Moat34/100

AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.

Operability44/100

How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.

Risk84/100

Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.

Market51/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    small

    The target audience is limited to Instagram users interested in follower tracking, indicating a small TAM.

  • Saturation
    mature

    The market for social media tracking tools is mature with many established players.

  • 3y trend
    stable

    Interest in follower tracking has remained stable over the past three years without significant growth.

  • AI disruption
    wrapper killable

    The product is a simple wrapper around existing APIs, making it easily replicable by solo developers.

  • Hype cycle
    mainstream

    Social media tools are widely used and accepted, placing this product in the mainstream phase.

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