Citron App
MRRdeals Score · 49/100What this SaaS is
Imports social-media videos, images, and voice recordings and converts them into organized recipes.
- Recipe extraction from Instagram Reels, TikTok, and YouTube
- Recipe import from images and voice
- Recipe organization
- Recipe translation
- Non-recurring revenue— No active subscriptions. The cash isn't contractually guaranteed to repeat.
Numbers that matter
Mobile app
Apple and Google keep 15–30% of subscriptions: check whether the revenue and margin above are before or after the store commission, and plan the transfer of the app and its subscriptions through App Store Connect or Google Play.
Tech stack
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
The app targets a broad audience but is limited to a niche within recipe apps.
- Saturationgrowing
The market for recipe apps is competitive but still has room for innovation.
- 3y trendgrowing
Social media cooking content is on the rise, driving interest in recipe apps.
- AI disruptionwrapper killable
The core functionality can be replicated easily by solo developers.
- Hype cycleearly
The concept is novel but not yet widely adopted, indicating early-stage interest.
Run the numbers
Before you make an offer
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