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MRRdeals
Bae by ppl.studio

Bae by ppl.studio

MRRdeals Score · 42/100
Health & Fitness·Founded Feb 2026·Revenue rank #3,544
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MRR
$238/mo-16.7%
Asking
$29.9K
$MRRdeals score
42/100

Bae is an AI partner builder with persistent memory, made by ppl.studio. You pick from 18 hand-written archetypes (or take a two-minute quiz to be matched), choose a face, set a voice register, and st

What this SaaS is

Bae is an AI companion builder with persistent memory for personalized interactions.

FreemiumFree + Pro: $1.90/week, $99/yearA B2B operator looking to integrate AI-driven personalized engagement tools.
Key features
  • AI companion builder
  • Persistent memory
  • Customizable archetypes
Things to scrutinise
  • No active customers— Zero customers reported. Hard to model retention or growth.
  • Founded <12mo ago— Less than 12 months of operating history. Retention is unproven.
  • Non-recurring revenue— No active subscriptions. The cash isn't contractually guaranteed to repeat.

Numbers that matter

MRR
$238/mo
Revenue 30d
$240
Cash actually collected
All-time
$1.2K
Active subscriptions
22
Total customers
0
All-time count
Growth 30d
-16.7%
Profit margin
80%
Multiple
10.4x
Asking / ARR
Payback
156.7 mo
At current margin
At a glance
Founded
8 mo ago
Listed
4mo ago
Payments
Stripe
Audience
B2B

Tech stack

frontend
nextjs
backend
digitalocean

Marketing channels

paid
meta adsgoogle ads
organic
content marketingseo

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ProfitabilityGrowthProductMoatOperabilityRiskMarket
Profitability20/100

Payback period, asking price vs category median multiple, and 30-day profit margin.

Growth8/100

30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.

Product55/100

Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).

Moat26/100

AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.

Operability56/100

Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.

Risk65/100

Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.

Market61/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    mid

    The health and fitness sector has a moderate market size with various existing solutions.

  • Saturation
    mature

    The market is filled with similar AI companion products, indicating mature saturation.

  • 3y trend
    growing

    Interest in personalized health solutions has increased, showing a growing trend.

  • AI disruption
    wrapper killable

    The product's core functionality can be easily replicated by solo developers, posing a high risk.

  • Hype cycle
    mainstream

    AI companions are becoming widely accepted, placing this product in the mainstream phase.

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