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MRRdeals
Babygrid

Babygrid

MRRdeals Score · 50/100
Mobile Apps·Founded Jul 2025·Revenue rank #3,266
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MRR
$195/mo
Asking
$5K
$MRRdeals score
50/100

Track every step of your baby’s journey with the ultimate baby tracker app designed for new parents and caregivers.

What this SaaS is

Tracks every step of a baby’s journey for new parents and caregivers.

SubscriptionInvestors or operators in the parenting or mobile app space.
Key features
  • Baby tracking
  • User-friendly interface
  • Progress monitoring
Things to scrutinise
  • Non-recurring revenueNo active subscriptions. The cash isn't contractually guaranteed to repeat.
  • Founded <12mo agoLess than 12 months of operating history. Retention is unproven.
  • No active customersZero customers reported. Hard to model retention or growth.

Numbers that matter

MRR
$195/mo
Revenue 30d
$99
Cash actually collected
All-time
$328
Active subscriptions
57
Total customers
0
All-time count
Growth 30d
Profit margin
90%
Multiple
4.2x
Asking / ARR
Payback
28.5 mo
At current margin
At a glance
Founded
1.0 yr ago
Listed
2mo ago
Payments
Revenuecat
Audience
B2C

Tech stack

frontend
expo

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ProfitabilityGrowthProductMoatOperabilityRiskMarket
Profitability67/100

Payback period, asking price vs category median multiple, and 30-day profit margin.

Growth43/100

30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.

Product49/100

Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).

Moat26/100

AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.

Operability44/100

Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.

Risk64/100

Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.

Market61/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    mid

    The app targets a specific niche of new parents, indicating a mid-sized market.

  • Saturation
    mature

    The baby tracking app market has numerous established players, suggesting mature saturation.

  • 3y trend
    growing

    Interest in parenting apps has been increasing, indicating a growing trend.

  • AI disruption
    wrapper killable

    The app's functionality could be easily replicated by a solo developer, making it wrapper-killable.

  • Hype cycle
    mainstream

    Parenting apps are widely used and accepted, placing them in the mainstream phase.

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