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MRRdeals
Application Business in the Culinary Niche
Empire Flippers #97635Application

Application Business in the Culinary Niche

⭐MRRdeals Score · 60/100 · Top 34%
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A Application business in the Culinary niche making $86k a year in net profit on $664k of revenue (13% margin). Profitable for 5 years, run in about 5 hours a week. Listed on Empire Flippers at $241k, 2.8× annual profit (similar businesses: 3.0×).

“This listing is for an Application business established in June 2021, operating in the Culinary niche. The business operates a two-sided mobile marketplace…” — Empire Flippers listing
Asking price
$241k
Net profit / yr
$86k
Revenue / yr
$664k
Multiple
2.8× profit
similar: 3.0×
Net margin
13%
Profit trend
+112%
Owner time
5 h/week
Profitable for
5 years
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MRRdeals score

Empire Flippers ranking

60/ 100Top 34%
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value58/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend100/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability11/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record88/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability100/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin0/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat0/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Oct 2025$54k$10k
Nov 2025$54k$11k
Dec 2025$46k-$2k
Jan 2026$49k$12k
Feb 2026$49k$7k
Mar 2026$56k$2k
Apr 2026$48k$8k
May 2026$56k$13k
Jun 2026$61k$868
Jul 2026$67k$15k
Aug 2026$65k$1k
Sep 2026$59k$8k

Figures verified by Empire Flippers (Stripe, Google Analytics).

Opportunities

  • ·Signing more partner stores.
  • ·Expanding national franchise partnerships to increase supply without additional operational costs
  • ·Scaling the ambassador programme to recruit more people who can sign partner stores
  • ·Launching email marketing campaigns to engage the existing database of app users
  • ·Increasing social media activity across all four accounts to drive awareness and acquisition
  • ·Expanding internationally using the existing platform without requiring additional development

Risks

  • ·Fluctuations in rankings in the Google Play Store and App Stores can impact traffic to the business.
  • ·Due to constant changes in technology, competition, and the market as a whole, the software could lose relevancy.

As listed by Empire Flippers.

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