Subscription Business in the Health & Fitness Niche
MRRdeals Score · 45/100A Subscription business in the Health & Fitness niche making $290k a year in net profit on $538k of revenue (54% margin). Profitable for 7 years, run in about 25 hours a week. Listed on Empire Flippers at $870k, 3.0× annual profit (similar businesses: 3.0×).
“Founded in 2019, this vegan supplement brand has carved out a niche in the health and wellness sector with its innovative 7-in-1 formula supplements. This…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $55k | $31k |
| Nov 2025 | $41k | $21k |
| Dec 2025 | $54k | $29k |
| Jan 2026 | $53k | $29k |
| Feb 2026 | $44k | $23k |
| Mar 2026 | $48k | $26k |
| Apr 2026 | $42k | $22k |
| May 2026 | $49k | $27k |
| Jun 2026 | $35k | $19k |
| Jul 2026 | $35k | $19k |
| Aug 2026 | $42k | $23k |
| Sep 2026 | $39k | $21k |
Figures verified by Empire Flippers (Amazon Seller Central, Shopify, Stripe).
Opportunities
- ·Restarting proven paid advertising campaigns across Google, Facebook, and Instagram
- ·Activating promotional email flows for the engaged 22,000-subscriber newsletter list
- ·Expanding social media marketing using professional creatives, user-generated content, and established audiences
- ·Restocking supplemental products and introducing bundles and new products to increase average order value
Risks
- ·Google algorithmic changes could cause traffic to fluctuate.
- ·Subscription services require customer service and the ability to stay on top of the subscribers requests.
- ·Supplier increasing prices
- ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
As listed by Empire Flippers.
