eCommerce Business in the Art Niche
MRRdeals Score · 50/100A eCommerce business in the Art and Apparel & Accessories niche making $101k a year in net profit on $332k of revenue (30% margin). Profitable for 12 years, run in about 5 hours a week. Listed on Empire Flippers at $211k, 2.1× annual profit (similar businesses: 2.3×).
“Established in 2014, this German DTC eCommerce business specializes in temporary and semi-permanent tattoos. Approximately 94% of revenue is generated through…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $14k | -$5k |
| Nov 2025 | $15k | $3k |
| Dec 2025 | $11k | $473 |
| Jan 2026 | $12k | $1k |
| Feb 2026 | $12k | $4k |
| Mar 2026 | $21k | $7k |
| Apr 2026 | $40k | $16k |
| May 2026 | $43k | $20k |
| Jun 2026 | $51k | $20k |
| Jul 2026 | $52k | $23k |
| Aug 2026 | $44k | $9k |
| Sep 2026 | $17k | $1k |
Figures verified by Empire Flippers (Shopify, Google Analytics, Amazon Seller Central).
Opportunities
- ·Scaling the proprietary tattoo pen and expanding complementary product lines
- ·Activating Klaviyo profiles and social audiences with stronger retention and promotional campaigns
- ·Improving Meta, Google, TikTok, and Amazon advertising to increase profitable customer acquisition
- ·Expanding B2B and wholesale partnerships with tattoo studios, beauty retailers, and event partners
- ·Building creator partnerships, seasonal bundles, and repeat-purchase flows to boost customer lifetime value
- ·Growing further across Germany and Europe while shifting fulfillment to a 3PL
Risks
- ·An increase in Paid Traffic pricing could make the ads unprofitable.
- ·Supplier increasing prices
- ·An increase in Amazon ad pricing could make the ads unprofitable.
- ·Amazon can suspend or cancel your account due to a breach of its terms of service (ToS).
As listed by Empire Flippers.
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