eCommerce Business in the Children Niche
MRRdeals Score · 41/100A eCommerce business in the Children niche making $140k a year in net profit on $292k of revenue (48% margin). Profitable for 8 years, run in about 20 hours a week. Listed on Empire Flippers at $406k, 2.9× annual profit (similar businesses: 2.3×).
“This listing is for a DTC eCommerce and B2B business established in 2018, operating under a trademarked brand specializing in premium children's bags and…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $3k | -$1k |
| Nov 2025 | $6k | $2k |
| Dec 2025 | $3k | -$792 |
| Jan 2026 | $4k | $309 |
| Feb 2026 | $53k | $26k |
| Mar 2026 | $83k | $44k |
| Apr 2026 | $2k | -$509 |
| May 2026 | $8k | $4k |
| Jun 2026 | $26k | $13k |
| Jul 2026 | $35k | $19k |
| Aug 2026 | $61k | $31k |
| Sep 2026 | $9k | $3k |
Figures verified by Empire Flippers (Shopify).
Opportunities
- ·Expanding the customer base through targeted marketing initiatives
- ·Launching additional collections, including travel accessories and adult bags.
- ·Broadening the product range to capture new customer segments.
Risks
- ·Inventory mismanagement around back to school seasons could result in missed revenue.
- ·Changes in supplier pricing and freight could impact profitability.
As listed by Empire Flippers.
Similar eCommerce listings
eCommerce Business in the Business Niche
eCommerce Business in the Supplements Niche
eCommerce Business in the Sports Niche
