eCommerce Business in the Sports Niche
MRRdeals Score · 44/100A eCommerce business in the Sports and Lifestyle niche making $147k a year in net profit on $952k of revenue (15% margin). Profitable for 1.8 years, run in about 4 hours a week. Listed on Empire Flippers at $338k, 2.3× annual profit (similar businesses: 2.3×).
“Launched as a young startup, this Recovery and Wellness brand has rapidly established a strong market presence in the EU, with particular focus on Germany.…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $49k | $5k |
| Nov 2025 | $102k | $28k |
| Dec 2025 | $99k | $22k |
| Jan 2026 | $107k | $34k |
| Feb 2026 | $47k | $237 |
| Mar 2026 | $68k | $5k |
| Apr 2026 | $54k | -$1k |
| May 2026 | $69k | $7k |
| Jun 2026 | $96k | $10k |
| Jul 2026 | $94k | $16k |
| Aug 2026 | $105k | $17k |
| Sep 2026 | $62k | $4k |
Figures verified by Empire Flippers (Shopify, Google Analytics).
Opportunities
- ·Growing organic traffic through social media, SEO content, and stronger site linking
- ·Improving email flows and campaigns to better monetize the existing customer base
- ·Optimizing product pages, bundles, upsells, and creatives to increase conversion and AOV
- ·Upgrading products with a higher-quality supplier and additional product features
- ·Expanding the product range to cross-sell and build a broader recovery brand
- ·Establishing European fulfillment to speed delivery, improve margins, and support scalable growth
Risks
- ·An increase in Paid Traffic pricing could make the ads unprofitable.
- ·Supplier increasing prices
As listed by Empire Flippers.
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