DropShipping Site in the Home Niche
⭐MRRdeals Score · 59/100 · Top 35%A DropShipping business in the Home and Retail & Wholesale niche making $369k a year in net profit on $1.45M of revenue (25% margin). Profitable for 4 years, run in about 5 hours a week. Listed on Empire Flippers at $924k, 2.5× annual profit (similar businesses: 2.3×).
“A profitable, highly systemized home goods and furniture ecommerce business operating on a 100% dropshipping model, generating an average monthly profit of…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $85k | $16k |
| Nov 2025 | $73k | $19k |
| Dec 2025 | $71k | $12k |
| Jan 2026 | $105k | $24k |
| Feb 2026 | $99k | $30k |
| Mar 2026 | $163k | $32k |
| Apr 2026 | $149k | $38k |
| May 2026 | $135k | $38k |
| Jun 2026 | $158k | $43k |
| Jul 2026 | $160k | $61k |
| Aug 2026 | $141k | $34k |
| Sep 2026 | $115k | $23k |
Figures verified by Empire Flippers (Shopify, Google Analytics).
Opportunities
- ·Testing Meta Ads campaigns to unlock new customer acquisition channels
- ·Testing Google Shopping campaigns to identify more winning products
- ·Listing additional products to expand the catalog and uncover new winners
Risks
- ·**Reputation is central to the model.** The business depends on strong review standing on Faire and Trustpilot. A new owner who allows service quality to slip risks damaging ratings, which directly affects visibility and repeat wholesale orders.
- ·**Fulfillment timeliness drives returns.** Orders must be processed promptly. Delays increase cancellations and returns, so maintaining the existing daily workflow matters.
- ·**Product availability is marketplace-dependent.** Because sourcing is not contract-based, individual products can go out of stock or change price at the source. The catalog's breadth (approximately 16,000 SKUs) means no single item is material, and pricing adjusts dynamically — but a new owner should understand sourcing is managed continuously rather than locked in.
As listed by Empire Flippers.
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