eCommerce Business in the Home Niche
MRRdeals Score · 57/100 · Top 44%A eCommerce business in the Home and Design niche making $314k a year in net profit on $371k of revenue (84% margin). Profitable for 12 years, run in about 10 hours a week. Listed on Empire Flippers at $972k, 3.1× annual profit (similar businesses: 2.3×).
“Launched in 2015, this B2B Wholesale and eCommerce business sells luxury home décor products, primarily custom-made pillows and throws. Approximately 98% of…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $31k | $25k |
| Nov 2025 | $32k | $28k |
| Dec 2025 | $30k | $25k |
| Jan 2026 | $32k | $26k |
| Feb 2026 | $31k | $25k |
| Mar 2026 | $32k | $27k |
| Apr 2026 | $30k | $25k |
| May 2026 | $31k | $26k |
| Jun 2026 | $29k | $26k |
| Jul 2026 | $31k | $27k |
| Aug 2026 | $29k | $25k |
| Sep 2026 | $33k | $28k |
Figures verified by Empire Flippers (Shopify, Google Analytics, Stripe, PayPal).
Opportunities
- ·Expanding direct retail partnerships with brick-and-mortar stores and independent retailers
- ·Growing Amazon sales through optimized listings, advertising, and expanded SKU availability
- ·Launching additional products tailored to direct retail demand and Amazon customer trends
Risks
- ·An increase in Paid Traffic pricing could make the ads unprofitable.
- ·Supplier increasing prices
- ·Sewist changing terms of agreement or unable to produce product to meet demand
As listed by Empire Flippers.
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