eCommerce Business in the Hobbies Niche
⭐MRRdeals Score · 63/100 · Top 27%A eCommerce business in the Hobbies and Equipment niche making $47k a year in net profit on $412k of revenue (11% margin). Profitable for 13 years, run in about 1 hour a week. Listed on Empire Flippers at $94k, 2.0× annual profit (similar businesses: 2.3×).
“This listing is for a highly specialized WooCommerce DTC business established in 2013. The business supplies tools, training equipment, and accessories…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Sep 2025 | $35k | $4k |
| Oct 2025 | $27k | -$319 |
| Nov 2025 | $47k | $10k |
| Dec 2025 | $39k | $2k |
| Jan 2026 | $29k | $2k |
| Feb 2026 | $26k | $2k |
| Mar 2026 | $29k | $2k |
| Apr 2026 | $34k | $3k |
| May 2026 | $38k | $8k |
| Jun 2026 | $41k | $8k |
| Jul 2026 | $32k | -$51 |
| Aug 2026 | $34k | $6k |
Figures verified by Empire Flippers (Google Analytics, Stripe, PayPal).
Opportunities
- ·New ranges: more professional tools and a survival/outdoor range.
- ·Own-brand manufacturing to lift margins and fund marketing.
- ·Professional/trade customers: higher-value, repeat buyers.
- ·Lower operating costs: a cheaper 3PL is currently being costed, and some basic VA tasks could move to AI tools.
- ·International expansion: NZ, UK and US lock sport communities.
- ·Content: regular blog, video and social content building on strong direct and organic traffic.
- ·Scale the existing Amazon AU channel.
- ·Develop the unused keyword domain
Risks
- ·An increase in Paid Traffic pricing could affect the economics of the business.
- ·Supplier changes in prices could affect company profit margins.
- ·The .com.au domain requires an Australian entity or ABN to hold, which overseas buyers will need to arrange.
As listed by Empire Flippers.
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