Display Advertising Site in the Business Niche
🔥MRRdeals Score · 80/100 · Top 2%A Display Advertising business in the Business and Information niche making $177k a year in net profit on $208k of revenue (85% margin). Profitable for 6 years, run in about 1 hour a week. Listed on Empire Flippers at $230k, 1.3× annual profit (similar businesses: 2.0×).
“This listing is for an organic traffic driven website in the business / information niche that first made money in 2020 - and has gone through several…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $26k | $22k |
| Nov 2025 | $28k | $25k |
| Dec 2025 | $20k | $18k |
| Jan 2026 | $19k | $16k |
| Feb 2026 | $15k | $12k |
| Mar 2026 | $17k | $15k |
| Apr 2026 | $15k | $12k |
| May 2026 | $11k | $8k |
| Jun 2026 | $15k | $12k |
| Jul 2026 | $10k | $7k |
| Aug 2026 | $14k | $12k |
| Sep 2026 | $18k | $16k |
Figures verified by Empire Flippers (Google Analytics).
Opportunities
- ·Improving digital product sales through a simplified funnel, refreshed offers, and better conversion
- ·Optimizing paid acquisition with stronger creatives, landing pages, tracking, and campaign management
- ·Protecting organic traffic by updating articles, strengthening internal links, and targeting commercial-intent content
- ·Expanding revenue through email funnel improvements, premium products, sponsorships, and content packaging
Risks
- ·Google updates to ranking factors may influence future traffic performance.
- ·Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.
- ·This business relies on sponsored posts / link insertions. This can be a volatile monetization strategy - and can impact organic search rankings long term.
As listed by Empire Flippers.
