eCommerce Business in the News & Education Niche
MRRdeals Score · 49/100A eCommerce business in the News & Education and Health & Fitness niche making $656k a year in net profit on $1.22M of revenue (54% margin). Profitable for 8 years, run in about 2 hours a week. Listed on Empire Flippers at $2.08M, 3.2× annual profit (similar businesses: 2.3×).
“This listing is for a digital media business operating in the Health & Wellness niche since April 2019. The platform consists of three primary domains and…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Jul 2025 | $95k | $45k |
| Aug 2025 | $89k | $51k |
| Sep 2025 | $95k | $49k |
| Oct 2025 | $104k | $54k |
| Nov 2025 | $114k | $65k |
| Dec 2025 | $96k | $49k |
| Jan 2026 | $123k | $70k |
| Feb 2026 | $112k | $58k |
| Mar 2026 | $118k | $73k |
| Apr 2026 | $88k | $46k |
| May 2026 | $86k | $43k |
| Jun 2026 | $95k | $53k |
Figures verified by Empire Flippers (Google Analytics, PayPal, Stripe).
Opportunities
- ·Launching additional localized websitse and top course versions in new international markets
- ·Scaling profitable paid advertising campaigns across high-potential regions
- ·Implementing AI tools to automate and optimize multilingual ad management
- ·Creating additional bundles and upsells to increase average order value
- ·Improving email marketing automation to boost retention and conversions
- ·Expanding into additional high-demand wellness and coaching niches
Risks
- ·An increase in Paid Traffic pricing could make the ads unprofitable.
- ·Supplier increasing prices
As listed by Empire Flippers.
Similar eCommerce listings
eCommerce Business in the Business Niche
eCommerce Business in the Supplements Niche
eCommerce Business in the Sports Niche
