eCommerce Business in the Personal Care Niche
MRRdeals Score · 42/100A eCommerce business in the Personal Care niche making $251k a year in net profit on $915k of revenue (27% margin). Profitable for 2.7 years, run in about 6 hours a week. Listed on Empire Flippers at $585k, 2.3× annual profit (similar businesses: 2.3×).
“Launched in February 2024, this eCommerce and Amazon FBA business sells premium hydrogen water bottles in the wellness niche. The business includes 9 SKUs and…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Aug 2025 | $99k | $35k |
| Sep 2025 | $92k | $26k |
| Oct 2025 | $66k | $15k |
| Nov 2025 | $129k | $45k |
| Dec 2025 | $153k | $51k |
| Jan 2026 | $75k | $17k |
| Feb 2026 | $61k | $13k |
| Mar 2026 | $59k | $16k |
| Apr 2026 | $53k | $7k |
| May 2026 | $47k | $10k |
| Jun 2026 | $49k | $14k |
| Jul 2026 | $33k | $968 |
Figures verified by Empire Flippers (Amazon Seller Central, Shopify, Google Analytics).
Opportunities
- ·Expanding the catalog with red light products and consumable add-ons
- ·Introducing recurring revenue through subscription-based consumables and replenishment offers
- ·Launching the 2.0 bottle using existing samples and established supplier relationships
Risks
- ·An increase in Paid Traffic pricing could make the ads unprofitable.
- ·Supplier increasing prices
- ·An increase in Amazon ad pricing could make the ads unprofitable.
- ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
As listed by Empire Flippers.
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