
eCommerce Business in the Apparel & Accessories Niche
MRRdeals Score · 42/100A eCommerce business in the Apparel & Accessories and Sports niche making $300k a year in net profit on $458k of revenue (65% margin). Profitable for 7 years, run in about 15 hours a week. Listed on Empire Flippers at $1.20M, 4.0× annual profit (similar businesses: 2.3×).
“An extraordinary opportunity to acquire a legendary pillar of skateboarding history. This is not a standard e-commerce store; it is a meticulously curated…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Jul 2025 | $29k | $21k |
| Aug 2025 | $36k | $25k |
| Sep 2025 | $43k | $23k |
| Oct 2025 | $26k | $15k |
| Nov 2025 | $36k | $25k |
| Dec 2025 | $49k | $32k |
| Jan 2026 | $26k | $17k |
| Feb 2026 | $24k | $15k |
| Mar 2026 | $29k | $19k |
| Apr 2026 | $49k | $32k |
| May 2026 | $62k | $42k |
| Jun 2026 | $50k | $35k |
Figures verified by Empire Flippers (Shopify).
Opportunities
- ·Implementing SEO, content marketing, and link building to increase organic traffic
- ·Launching paid advertising campaigns to drive awareness and accelerate new customer acquisition
- ·Building social media presence using reels and short-form content to reach new audiences
- ·Using AI tools to streamline marketing, create content, and optimize customer targeting
- ·Developing retention and email marketing flows to maximize repeat purchases and customer lifetime value
Risks
- ·An increase in Paid Traffic pricing could make the ads unprofitable.
- ·Supplier increasing prices
As listed by Empire Flippers.
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