$
MRRdeals
eCommerce Business in the Apparel & Accessories Niche
Empire Flippers #92938eCommerce

eCommerce Business in the Apparel & Accessories Niche

MRRdeals Score · 42/100
Share on X

A eCommerce business in the Apparel & Accessories and Sports niche making $300k a year in net profit on $458k of revenue (65% margin). Profitable for 7 years, run in about 15 hours a week. Listed on Empire Flippers at $1.20M, 4.0× annual profit (similar businesses: 2.3×).

“An extraordinary opportunity to acquire a legendary pillar of skateboarding history. This is not a standard e-commerce store; it is a meticulously curated…” — Empire Flippers listing
Asking price
$1.20M
Net profit / yr
$300k
Revenue / yr
$458k
Multiple
4.0× profit
similar: 2.3×
Net margin
65%
Profit trend
-16%
Owner time
15 h/week
Profitable for
7 years
$

MRRdeals score

Empire Flippers ranking

42/ 100
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value0/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend27/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability72/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability71/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin100/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Jul 2025$29k$21k
Aug 2025$36k$25k
Sep 2025$43k$23k
Oct 2025$26k$15k
Nov 2025$36k$25k
Dec 2025$49k$32k
Jan 2026$26k$17k
Feb 2026$24k$15k
Mar 2026$29k$19k
Apr 2026$49k$32k
May 2026$62k$42k
Jun 2026$50k$35k

Figures verified by Empire Flippers (Shopify).

Opportunities

  • ·Implementing SEO, content marketing, and link building to increase organic traffic
  • ·Launching paid advertising campaigns to drive awareness and accelerate new customer acquisition
  • ·Building social media presence using reels and short-form content to reach new audiences
  • ·Using AI tools to streamline marketing, create content, and optimize customer targeting
  • ·Developing retention and email marketing flows to maximize repeat purchases and customer lifetime value

Risks

  • ·An increase in Paid Traffic pricing could make the ads unprofitable.
  • ·Supplier increasing prices

As listed by Empire Flippers.

Similar eCommerce listings