Digital Product Business in the Art Niche
MRRdeals Score · 22/100A Digital Product business in the Art and Hobbies niche making $62k a year in net profit on $282k of revenue (22% margin). Profitable for 3.0 years, run in about 5 hours a week. Listed on Empire Flippers at $154k, 2.5× annual profit (similar businesses: 2.0×).
“Launched in 2023, this online business offers a robust digital membership model centered around teaching newcomers the art of Cricut crafting. The membership…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $24k | $7k |
| Nov 2025 | $16k | $9k |
| Dec 2025 | $14k | -$6k |
| Jan 2026 | $25k | $7k |
| Feb 2026 | $28k | $8k |
| Mar 2026 | $25k | $941 |
| Apr 2026 | $34k | $6k |
| May 2026 | $39k | $10k |
| Jun 2026 | $15k | $3k |
| Jul 2026 | $24k | $6k |
| Aug 2026 | $19k | $5k |
| Sep 2026 | $20k | $7k |
Figures verified by Empire Flippers (Google Analytics).
Opportunities
- ·Increasing organic social media posting frequency
- ·Repurposing internal content into consistent organic social campaigns
- ·Using organic social growth to improve traffic, sales, and paid ad performance
Risks
- ·Due to constant changes in technology, competition, and the market as a whole, the product could become irrelevant.
- ·Google algorithmic changes could cause traffic to fluctuate.
- ·Subscription services require customer service and the ability to stay on top of the subscribers requests.
- ·The content could become outdated as industry trends change, reducing the product's appeal and sales.
- ·Increased competition or the availability of free alternatives may reduce consumer demand, making it harder to attract paying customers.
As listed by Empire Flippers.
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