eCommerce Business in the Health & Fitness Niche
MRRdeals Score · 44/100A eCommerce business in the Health & Fitness and Home niche making $173k a year in net profit on $570k of revenue (30% margin). Profitable for 1.6 years, run in about 30 hours a week. Listed on Empire Flippers at $225k, 1.3× annual profit (similar businesses: 2.3×).
“This e-commerce business was started in 2025 and specializes in selling grounding mats, with particular focus on Eastern European markets. The business…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $118k | $48k |
| Nov 2025 | $191k | $62k |
| Dec 2025 | $98k | $39k |
| Jan 2026 | $94k | $34k |
| Feb 2026 | $7k | $350 |
| Mar 2026 | $-1,757 | -$21k |
| Apr 2026 | $19k | $7k |
| May 2026 | $420 | -$3k |
| Jun 2026 | $0 | -$2k |
| Jul 2026 | $0 | -$2k |
| Aug 2026 | $13k | -$1k |
| Sep 2026 | $32k | $12k |
Figures verified by Empire Flippers (WooCommerce).
Opportunities
- ·Adding new product lines to meet shifting market demand
- ·Expanding complementary products that solve similar customer health and wellness issues
- ·Upselling new complementary products to the existing customer email list
Risks
- ·An increase in Paid Traffic pricing could make the ads unprofitable.
- ·Supplier increasing prices
As listed by Empire Flippers.
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