Affiliate Site in the Outdoors Niche
MRRdeals Score · 43/100A Affiliate business in the Outdoors and Home niche making $148k a year in net profit on $168k of revenue (88% margin). Profitable for 11 years, run in about 5 hours a week. Listed on Empire Flippers at $399k, 2.7× annual profit (similar businesses: 2.0×).
“This listing is for an Affiliate and Display Advertising business first monetized in 2016, operating in the Gardening niche. The business operates as a…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $9k | $8k |
| Nov 2025 | $8k | $7k |
| Dec 2025 | $6k | $4k |
| Jan 2026 | $5k | $4k |
| Feb 2026 | $8k | $6k |
| Mar 2026 | $25k | $23k |
| Apr 2026 | $27k | $26k |
| May 2026 | $24k | $23k |
| Jun 2026 | $22k | $21k |
| Jul 2026 | $12k | $10k |
| Aug 2026 | $10k | $8k |
| Sep 2026 | $11k | $9k |
Figures verified by Empire Flippers (Google Analytics, Amazon Associates, Raptive, Mediavine).
Opportunities
- ·Scaling Facebook audiences and increasing publishing frequency to boost viral traffic and display ad revenue
- ·Building faceless YouTube product review and buying-guide videos from top-performing affiliate content
- ·Monetizing the YouTube channel once advertising eligibility thresholds are reached
Risks
- ·Google algorithmic changes could cause traffic to fluctuate.
- ·The main affiliate offers being changed, removed, or updated could affect commissions.
- ·Fluctuating RPMs could lead to generating less revenue.
As listed by Empire Flippers.
