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MRRdeals

Newsletter Business in the News & Education Niche

MRRdeals Score · 36/100
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A Newsletter business in the News & Education and Information niche making $69k a year in net profit on $82k of revenue (85% margin). Profitable for 2.5 years, run in about 12 hours a week. Listed on Empire Flippers at $167k, 2.4× annual profit (similar businesses: 2.0×).

“This listing is for a bundle of three newsletters, driving traffic to two websites, all in a similar political/news/information niche. The newsletters grab…” — Empire Flippers listing
Asking price
$167k
Net profit / yr
$69k
Revenue / yr
$82k
Multiple
2.4× profit
similar: 2.0×
Net margin
85%
Profit trend
-12%
Owner time
12 h/week
Profitable for
2.5 years
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MRRdeals score

Empire Flippers ranking

36/ 100
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value22/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend28/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability78/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record29/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability80/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin43/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat0/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Oct 2025$10k$9k
Nov 2025$7k$6k
Dec 2025$7k$5k
Jan 2026$9k$6k
Feb 2026$10k$8k
Mar 2026$9k$8k
Apr 2026$8k$7k
May 2026$6k$5k
Jun 2026$5k$4k
Jul 2026$5k$4k
Aug 2026$4k$4k
Sep 2026$4k$4k

Figures verified by Empire Flippers (Google Analytics, Google Adsense).

Opportunities

  • ·Expanding advertising to gain more email subscribers
  • ·Expanding to organic search focussed content

Risks

  • ·Ad campaigns could become more competitive
  • ·This business is politically relevant. There could be seasonality associated with the political calendar

As listed by Empire Flippers.