Digital Product Business in the Technology Niche
MRRdeals Score · 52/100A Digital Product business in the Technology and News & Education niche making $34k a year in net profit on $39k of revenue (88% margin). Profitable for 10 years, run in about 2 hours a week. Listed on Empire Flippers at $61k, 1.8× annual profit (similar businesses: 2.0×).
“This listing is for a software engineering-related website started in 2016 to help educate developers. The site has a lot of free content alongside paid…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $2k | $1k |
| Nov 2025 | $1k | $782 |
| Dec 2025 | $10k | $9k |
| Jan 2026 | $2k | $2k |
| Feb 2026 | $1k | $882 |
| Mar 2026 | $8k | $8k |
| Apr 2026 | $3k | $3k |
| May 2026 | $510 | $348 |
| Jun 2026 | $430 | $239 |
| Jul 2026 | $8k | $7k |
| Aug 2026 | $1k | $947 |
| Sep 2026 | $766 | $524 |
Figures verified by Empire Flippers (GumRoad, Google Analytics).
Opportunities
- ·Expanding email and social media marketing
- ·Focusing on YouTube to build an audience
Risks
- ·Google algorithmic changes could cause traffic to fluctuate
- ·Change in writers, presenters, or the content creation process could impact sales
As listed by Empire Flippers.
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